Publisher's Synopsis
Success in business-and in business school-calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include: Key elements of organisational philosophy, structure, culture, and behaviour Ways to grow a business in new and existing markets Why fast-growing companies may be chronically short on cash How to manage and interpret data when weighing a decision How to run a meeting most effectively How social and environmental responsibility can be good for business 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles. Series Overview: The 101 Things I Learned® series is a collection of uniquely designed primers created to give readers an introduction to a variety of different subjects such as architecture, film, fashion, business, culinary arts, law, engineering, advertising, urban design, and soon, product design and psychology. Each book features the same irregular trim and line drawings, designed to impart the core tenets of each field in an eye-catching, insightful, and accessible way. Co-authored by series creator and illustrator Matthew Frederick and an expert in each respective field, 101 Things I Learned® is for students, teachers, professionals, and curious readers looking to explore the fundamentals of a profession or academic subject.