Publisher's Synopsis
What are the new rules of business
for the digital era?
Which companies will survive and which
will go by the wayside?
Will your company survive?
These big questions gnaw on the minds of business leaders. It is common knowledge that the digital revolution has happened, and information age is here; yet few fully understand what this means for business.
We can see that digital technology is continuing to change how businesses are run. We sense the change underfoot - the reshuffling of what creates competitive advantage and what is falling away. But few know what it takes for a business to survive in the digital era.
This book is about the secrets to business survival in the 21st century: what you need to know about digital technology to survive as a business leader.
