The Story Is Everything

The Story Is Everything Mastering Creative Communication for Business

Paperback (14 Apr 2022)

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Publisher's Synopsis

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

Book information

ISBN: 9781913947941
Publisher: Quercus Publishing
Imprint: Laurence King Publishing
Pub date:
DEWEY: 658.45
DEWEY edition: 23
Language: English
Number of pages: 192
Weight: 358g
Height: 145mm
Width: 199mm
Spine width: 19mm