Publisher's Synopsis
The Advertising Handbook, written by S. Roland Hall and originally published in 1921, is a comprehensive reference work that covers the principles and practice of advertising. The book provides a detailed overview of the advertising industry, including the history of advertising, the role of advertising agencies, and the various types of advertising media.The book is divided into several sections, each of which focuses on a different aspect of advertising. The first section covers the fundamentals of advertising, including the purpose of advertising, the psychology of advertising, and the principles of effective advertising. The second section focuses on the creative process of advertising, including the development of advertising campaigns and the use of various advertising techniques.The third section of the book covers the various types of advertising media, including print, radio, television, and outdoor advertising. Each type of media is discussed in detail, with information on its strengths and weaknesses, as well as tips for creating effective ads for each medium.The fourth section of the book covers the business of advertising, including the role of advertising agencies, the process of creating and managing advertising budgets, and the legal and ethical considerations involved in advertising.Overall, The Advertising Handbook is a valuable resource for anyone interested in the field of advertising, whether as a student, a professional, or simply as a curious reader. Its detailed and comprehensive coverage of the subject makes it an essential reference work for anyone looking to understand the principles and practice of advertising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
