Publisher's Synopsis
This is a handout any organization (or person) can use to get themselves into a proper, well-thought-out plan-a distilled version of the book. Communications touch every aspect of your world, if you'd like anyone to listen to you . . . more so if you'd like them to then do something (click, like, share, buy). Your communication plan is vital; and this plan must prompt others to take action.
We live in a world where impressions, good and bad, are made in a fraction of a second, and effective communication is essential to deliver your message to the right people. Following is a list of Nensi's insights and immediate recommendations, which can enhance an organisation's ability to communicate globally and better achieve its ultimate goals.
Communications Priorities:
- Priority #1: Capacity Assessment
- Priority #2: Capacity Building-Internal
- Priority #3: Sales and Marketing-Outbound
- Priority #4: Ontology
- Some Ideas and Tools
Conclusion
Imagine how such a "system refresh" will increase morale, efficiency, and accuracy, while freeing up time and funds for the organisation, its staff, and the work they do.
