Publisher's Synopsis
Behavioral Economics is the intersection of psychology and consumer behavior. Like, why will people drive a BMW and never consider a Mercedes? Why Nike, but not ADIDAS? Why will people drive 50 miles or more for C- healthcare services, when they have access to A+ doctors right down the road? Fortune 500 companies have been using specific strategies for decades to influence consumer spending patterns. This series of micro-courses explores the same tactics big business relies on and outlines simple, and specific strategies each member of the medical or dental team can use today to attract and engage patients.
