Publisher's Synopsis
First Published in 1977. This set of readings has been planned to demonstrate good examples of the writing of business history using a wide range of source material. Furthermore, the intention is to aid the development of critical perception and facilitate further analysis. The overriding criterion in selection has therefore been the framework of structure-conduct-performance for the industry, activity or firm. The emphasis is on the technical and organisational relationships between the governing factor input and output conditions and the objectives and control mechanisms of the decision-making personnel.
